For agencies, consultancies & service businesses
The last growth plan your agency will ever need.
Helped us scale from under the 100k pm to over 700k pm. If you want to scale your agency there simply isn't another option you should consider.
Trusted by 300+ client-service businesses
The diagnosis
Every service business has exactly one constraint. Most are fixing the wrong one.
Your business runs in series. Throughput is set by the narrowest stage, which means work spent anywhere else changes nothing. Pick the one that sounds like you.
Constraint 02 / Conversion
Enough conversations, too few of them close.
- Leads go quiet after the proposal
- You discount to close and can't say no
- Only the founder can run a sales call
What we change first
Rebuild the offer and pricing so the same conversation closes higher, then take the call off founder time.
Not sure which one is yours?
Six questions, about ninety seconds, and you get the ranked answer rather than a guess.
The formula
Scale is a game of inputs and outputs.
Every business that sells people’s time runs the same equation. Most owners spend their time staring at the output and wondering why it will not move. We install the inputs, the same ones that have scaled more than three hundred firms.
The inputs
Qualified conversations, delivery capacity, and priced margin. The three you can actually set.
The system
What converts those inputs into revenue, on a cadence, without you in every decision.
The output
Revenue that compounds and margin that survives it. The number everyone watches and nobody controls directly.
Selected results
Numbers with a client attached to them.
- 01
Paid media and creative agency
SOAR With Us
SOAR With Us went from £80k/mo to £700k/mo, nearly 9x in under three years.
- £700k
- Monthly revenue
- 9x
- MRR growth
- 02
Influencer and affiliate marketing agency
ZeroTo1
ZeroTo1 went from $936k/year to $4.97M/year, a 430% climb, while growing from 11 people to 75.
- +430%
- Revenue growth
- 11 to 75
- Team members
- 03
Short form content agency
Short Form Media
Short Form Media went from $12.3k/mo to $155k/mo, a 12.6x climb, with close rate lifted from single digits past 20%.
- 12.6x
- MRR growth
- 20%+
- Sales close rate
- 04
Creative production agency
Fraggell Productions
Fraggell Productions went from £23k/mo to £110k/mo across three production pods, holding 70%+ gross margin on each.
- £110k
- Monthly revenue
- 70%+
- Gross margin per pod
- Client businesses scaled
- 300+
- Average client rating
- 9.2/10
- Years of operator experience
- 30+
In their words
Three hundred operators. One consistent read.
Worked with Josh and Nicholas for 4-5 years. Helped us scale from under the 100k pm to over 700k pm. Supported our full c suite team, coached them and acted as that board of advisors. If you want to scale your agency there simply isn't another option you should consider.
Joe Marston
SOAR With Us
£80k to £700k per month
Verified Trustpilot review, 6 April 2026
Josh and Nick took me from stuck in a rut, to a multi million dollar+ business. They play the lowkey game but seriously know their stuff.
If you genuinely have grit and an ability to problem solve while taking advice, you'll go far with Hydra's level of detail and shortcuts in the space.
Verified Trustpilot review, 15 August 2025
These are the kind of consultants who make you trust consultants.
The advice we've gotten from the Hydra team has transformed our sales process and marketing messaging. We trust their feedback because we've implemented and tested their processes, and they work.
Verified Trustpilot review, 12 August 2025
Where to start
Find the constraint. Then we build it for you, or with you.
Which one you need follows from what is capping you. If the constraint is pipeline, we build the machine and run it. If it sits downstream of that, more leads make things worse, and the work is designing the system with your team.
Questions
Straight answers.
What does Hydra do?
Hydra helps marketing agencies, consulting firms, and B2B client-service businesses systemize client acquisition and operations. The work covers lead generation, offer and pricing design, delivery capacity, and the weekly operating cadence that holds margin as revenue grows.
Who does Hydra work with?
Hydra works with established client-service businesses, typically marketing agencies, consultancies, and B2B service firms that already have revenue and delivery capability but lack a repeatable acquisition system. Hydra has worked with more than 300 such businesses.
What results has Hydra produced?
Documented outcomes include SOAR With Us growing from £80,000 to £700,000 per month, ZeroTo1 growing from $78,000 to $414,000 per month, and Short Form Media growing from $12,300 to $155,000 per month. Hydra's average client rating is 9.2 out of 10.
How do you work with Hydra?
There are two engagement types. The Client Acquisition System Build is done-for-you paid acquisition, with live pipeline in eight weeks. The 1-1 Consulting Engagement is a six-month programme with a private weekly session and a quarterly progression plan. Both are scoped and priced per engagement, and every engagement starts with a discovery call.
Who runs Hydra?
Two of us, and we are partners. I am Nicholas Kirchner: I sold my first marketing agency to a strategic buyer at 21 and I hold a U.S. patent. Josh Johnston runs client operations and delivery. Thirty years of operating client-service businesses between us.
Results disclaimer: Results shown on this site reflect the specific experience of the named clients and are not typical or guaranteed. We make no representation that you or any other client will achieve similar results. Business outcomes depend on many factors outside our control, including your market, offer, pricing, effort, execution, and the state of your existing operations. Figures shown reflect those clients' actual reported results and are not a promise or projection of your future earnings. Individual results will vary, and some clients do not achieve the results described. Client statements are their own opinions; clients are not compensated for providing them. Questions about these figures.
Bring your pipeline and your P&L. We’ll show you where it breaks.
A discovery call, not a pitch.
Book a discovery call